" I wish I had a copy of this book when I started out in business. An imperative for anyone who wants to do better and be better, not just in business, but in life. "
President, Diageo Beer Company and Diageo Canada
Former CEO, Belvedere Vodka (LVMH)
About the book
GET EXCLUSIVE BONUSES with your order!
PRAISE FOR THE BOOK
"Dee Robinson stands out in a crowded industry—hospitality. Why? I think it's because she knows how to shake things up, how to move well-intentioned talk about (among other things) diversity, equity, and inclusion into strong relationships that create enduring impact and competitive advantage. She's a powerful voice, a voice to be heard."
“This powerful book will position you to discover your inner courage and allow you to put that strength into action to create a better life for yourself and a better world for all of us. A must read!”
“Courage, perseverance, and determination are individual choices we make daily. Dee’s commandments for success in making these choices in all aspects of life, and the results they have generated for her and others, are testimony that anything is possible when you put your mind to it.”
“We are heading into a time of great uncertainty. Our lives have been upended, our homes have become offices and schoolrooms, our political system seems hopelessly corrupted, social and global and climate unrest is outside our front doors and we don’t seem to know anymore what the future might hold. But we do know this: what becomes of us individually is up to us individually; and what becomes of our society is up to us, too. Never have we needed more courage, and never has a book been more timely.”
“A powerful and timeless message about the power of personal courage. Dee Robinson’s transparency on how courage manifested in her life will resonate both with seasoned leaders and those just beginning their journey.”
“An easy-to-read, unpretentious book that effectively takes on the complexities of life in the twenty-first century, offering pragmatic advice for those who aim to lead a fulfilling life in a world filled with sickness, violence and countless other obstacles. A field manual for life for all hands."
“Guess what? You’re not alone. With ‘Courage,’ Dee Robinson shares incredible stories of facing down danger—and why she won’t let it get you, either. Her true tales (mine included) of overcoming pain on the path to power are designed to build you up forever. This workbook works.”
“Dee Robinson is a force of nature. She embodies the word courage. I wish I had had the opportunity to read her book in earlier years. I am sure I would have looked at the power of choice and courage differently and subsequently arrived a little quicker to my many destinations. Courage By Design is a must read, whatever journey you choose.”
“One thing we all need in life is the courage to confront our fears. In Courage by Design, Dee Robinson combines practical principles with compelling stories to show us how to lead purposeful lives that matter."
“A powerful personal story of courage that provides life lessons for all of us. Courage By Design offers an intriguing and original approach to the ancient topic of rephrasing negative thoughts as positive thoughts – and it shows how a little adjustment can make a huge difference.”
“Nothing short of extraordinary. Dee shares how to face your fears, find courage, and be character in action in all things. Simply inspirational.”“Using powerful stories from visionary leaders, including her own personal journey, Dee shares a profound yet simple framework for living a life of joy, fulfillment and purpose. If you want to overcome fear, make bold choices and live your best life, Courage By Design is a must-read!”
“Dee’s book is insightful, impactful, and delivered with an unwavering heart. She sees how hard the struggle is, and she offers actionable game plans to help us show up stronger and more confident to keep going. Dee’s voice is compelling and rings loud with truth, warmth, and humor. If you’ve ever been fearful at work, in your relationships, or anywhere in your life, you need to read Courage by Design. Dee will convince you to never give up on yourself.”
“Using powerful stories from visionary leaders, including her own personal journey, Dee shares a profound yet simple framework for living a life of joy, fulfillment and purpose. If you want to overcome fear, make bold choices and live your best life, Courage By Design is a must-read!”
"Courage By Design should be required reading for everyone."
“Amazing. Dee Robinson is showing America what a real role model looks like."
“Courage by Design is a must-read for new hires, no matter what their level is. It’s also the perfect guidebook for those making big career changes–and for those who need to step out of the shadows.”
“Art imitates life, and I can see Dee parting the seas of excuses and distractions that are often standing in the way of your journey toward achieving success.”
“Dee not only breaks things down, but also shows the reader what they can easily do at their own pace. So many will benefit from Dee's experiences.”
"Dee is changing the way we see community.”
“Courage By Design enables you to learn, from a great entrepreneur, how to lead with courage and integrity.”
“Essential and transformative. Shows us all how to seize our own voices and reclaim the power to give back.”
“Dee’s ‘think’ then ‘do this’ instructional ápproach to courageous decision-making cracks the hidden codes of fear, and empowers us to win the day.”
“A powerful book about perseverance, doing good and seizing the moment through both challenge and opportunity. It’s compelling in every sense, providing simple, luminary perspectives on how to live an inspiring life to your fullest potential.”
“Powerful and captivating. A profound reminder that personal and professional change only happens when we take a stand for truth.”
“After reading Courage By Design, I felt newly empowered, fearless, and ready to face a whole new professional future.”
“Dee Robinson is an amazing entrepreneurial force, and Courage By Design is a book for the ages. It turns you into a high performer and fills you with possibility.”
“Inspirational, aspirational, and a gift to all who choose bravery over complacency.”
“Everyone who aspires to greatness should read this book. Courage by Design recounts the lessons that Dee Robinson learned in navigating and succeeding in a white-male-dominated business world. It will be pure gold in the hands of aspiring entrepreneurs and business leaders.”
“A one-of-a-kind book that shows you how to stir up ‘good trouble’ through courage and persistence, exceed your own expectations and the expectations of others, and leave the world a better place than you found it. Highly recommended.”
“A book that will rapidly change your life, and the lives of others in your circle, in extraordinary ways. Do what Dee says for 21 straight days, and your world will change for the better.”
"Inspiring. The principles this book highlights make us better people."
“Profoundly insightful. A roadmap to courage, understanding, and personal and business success."
“Insightful, innovative, and empowering. A must read for all generations."
"Not to be read like a novel, Dee Robinson invites and provides the reader an opportunity to savor, and reflect, upon the presented precepts and the questions posed. I especially love the call to action incorporated in every chapter."
“In a number of ways, my own professional background tracts with Dee Robinson’s and I can validate her roadmap and principles. I commend Dee for having the fortitude to write about these very real experiences and map out the path forward for others. Dee’s book is audacious for it takes fearlessness, dedication, vision, and a strong spirituality to successfully arrive at being your own person. Yes, it takes “Courage By Design"."
"Dee speaks from her heart with great advice, especially for those just starting careers! I’ve known her for over 30 years and so proud of the role model she has become which is demonstrated as one reads this book."
A must-read! A beautiful book was written by an inspiring author. A great pile of commandments from a great group of business personal. Definitely worth the buy! Will keep on my bookshelf for life!"
"Dee Robinson has developed a number of successful enterprises, and she shares her process in Courage By Design. No surprise as she is always seeking to grow and bring others along with her. I appreciate her message that courage is a choice you can make... and love that she shares her playbook to guide you!"
"A must-have for all executives and non-executives alike. The author inspires all individuals with life endeavors, whether in business or outside. Thank you for your courage to write this book."
"Inspirational, beautifully written, and from the heart."
"Courage By Design is a truly unique book. It doesn’t follow the typical “Self-help” model. Instead, it encourages self-inspiration and motivation and teaches you to find resources within and around you. It almost feels like Dee is right there with you holding your hand and cheering you on!"
"Yes! This tough-love letter from self-made entrepreneur and CEO Dee Robinson to all other self-made entrepreneurs shares her extraordinary personal journey and actionable insights toward financial and creative success. if you're looking for a playbook to build your own courage muscle, and force yourself into the fray, I strongly recommend her book, "Courage By Design: 10 Commandments + 1 For Moving Past Fear to Joy, Fulfillment & Purpose." Dee is a great storyteller who also knows how to hold her audience accountable -- that means Y'ALL, readers. Enjoy."
"Dee delivers a heartfelt story of courage and determination. Love the simple commandments to help executives find their own Northern Star."
"Dee Robinson earned her wisdom by building businesses through thick and thin. She not only shares her wisdom but gives the reader practical exercises for incorporating that wisdom in their business and life. Truly Inspirational!"
"This is one of the most motivational and inspirational books I have read in a very long time. Captured my attention throughout and was a page-turner for me. How wonderful to have a map and chart for overcoming fear to establish courage and satisfaction is one's life. The author is right on. The format is an easy roadmap to follow."
"A practical guide to living a joyous and more courageous life."