Please keep showing America what a real role
model looks like!
John Daniels, Chairman Emeritus
Quarles & Brady LLP
Looking for an inspiring motivational speaker?
Thriving in life is a matter of character and courage.
Why Dee? Why Courage?
Two and a half decades ago, after leaving a corporate job in pursuit of an entrepreneurial dream, Dee found herself unemployed and worried about making her rent, Dee Robinson transformed her thinking from fearful to courageous…got creative…and founded a great company. Never give up on your dreams.
Today, Robinson Hill is an industry-leading concessions management firm specializing in retail and restaurants at airports and other non-traditional venues. Under Dee’s leadership, it has dramatically scaled operations while forging successful joint ventures and partnerships that now encompass over 60 airport restaurants and retail stores. The company shook off three recessions, a global pandemic, a collapse in air travel, and innumerable competitive challenges along the way – and today it is stronger than ever. Why? A simple, life-changing strategy with three steps and immense
implications, both personal and organizational: snap, reframe, move forward, also known as the Snap-It Formula.
This simple formula, when learned, practiced, and implemented, transforms individuals, teams, and organizations. It has made Robinson Hill a nationally recognized success story, and has led Dee from fear to a courageous career combining corporate leadership, contribution, diversity advocacy, philanthropy, coaching, venture capitalism, and personal coaching.
Dee now serves on the boards of Accel Entertainment, Athena Consumer Acquisition Corp., and Wintrust Bank. She also serves on the board of PGA REACH, the charitable foundation of the PGA of America. She has been featured in Forbes, Crain’s Chicago Business, and many other leading business publications. Along the way, she has transformed countless people, countless teams, and countless beliefs about what is possible.
Why not yours?